FMCG Client Case Study

New Product Development

Bulla Thick & Fruity Launch

Bulla Dairy Foods wanted to launch into an established market that was already saturated with brands and products. We custom designed a methodology that encapsulated the scope of the clients commercial objectives.

"The key to the launch was being able to obtain key data, at specific points in time, to ensure the key project milestones were adhered to. Bulla’s used the research outputs as a compass that guided all aspects of the projects development. This helped stay on track and continually apply the results until the commercial outcome matched what consumers wanted. The research was able to be used not only through the launch phase but during the second and third phases of the brand rollout..A very successful outcome, achieved Super Brand status.”

Justine Inglis -
Category Manager Chilled Division

Meet the FMCG Experts

Our team of FMCG specialists can support you through a consultative and customised process to address your specific business needs.

Halinka – CEO

Halinka has a great understanding of product development, and how to successfully engage with your target through successful product development. She has worked in FMCG her entire career and the experience she brings to projects is extensive and practical.

Graham – Advisory Chair

Graham is an experienced, successful and recently retired Managing Director (MD) with 40 years of business experience across various FMCG industries, 23 years of which were leading Australia and New Zealand operations of global and locally owned businesses as a MD.

Nicole – Group Account Director

Nicole is an experienced researcher, with understanding across multiple FMCG categories, including Gifting, Dairy, Baking, Baby, Canned Foods, Entertaining, Snacking & Condiments. She nurtures and builds first class client relationships through insightful direction of clients business needs, strategic management and project delivery. Nicole is here to assist you in getting your projects started.

Ross – GM Strategy

Ross is an experienced strategic brand marketer who is passionate about unearthing consumer truth and insight and converting into applicable brand development strategy. He has a long history of success through global leading FMCG organisations, leading projects with an educational and practical approach that empowers Marketing teams with a unique structured process.

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