![]() FMCG Client Case Study
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"The key to the launch was being able to obtain key data, at specific points in time, to ensure the key project milestones were adhered to. Bulla’s used the research outputs as a compass that guided all aspects of the projects development. This helped stay on track and continually apply the results until the commercial outcome matched what consumers wanted. The research was able to be used not only through the launch phase but during the second and third phases of the brand rollout..A very successful outcome, achieved Super Brand status.”
Justine Inglis - |
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