Campaign Effectiveness

Measuring Behavioural Change

The "Road to Respect Roadshow" is a Vic Roads campaign designed to educate truck drivers and car drivers to share the road safely.

BDC Market Intelligence conducted pre and post research to measure the campaign effectiveness in shifting behaviour on the roads and provided guidance for future campaigns. 

Halinka  – CEO

Halinka has worked with government clients for over 15 years. Her passion for social research and expertise in dealing with sensitive topics, makes her a great asset. She specialises in managing difficult conversations with the target and knows how to align herself on topics ranging from new policy and politics, to behavioural changes.

Nicole – Group Account Director

Nicole has managed the government portfolio for over four years. With a degree in marketing and psychology she has no trouble understanding the issues of the target. Clients feel at ease knowing her extensive research into the topic will ensure all their needs are met during the research process.

Paul - GM Analysis & Auditing

Paul has worked for government clients for over ten years, providing them with confidence in their policy creation and decision making through his robust analytical tools and models. He has worked on a variety of projects including; assessments of the needs of different markets, reviews of the economic structure and the impact on industries, investigating the feasibility of various funding mechanisms and exploring investment and development opportunities in regional areas.