1. Day 1- What are the issues?
What stage are you at?
2. Day 2 - Consumer Immersions
How much do you really know about your target?
3. Day 3 - Analyse findings & connect to insights
What do we think we know and what is missing?
4. Day 4 - Ideation session
Fitting solutions to the market
5. Day 5 - Concept Boards
Develop the range
6. Start Insights on Demand
Test the concepts with the target