Our specialist service is all about business driven solutions, through an internal and external business audit. We will help you, uncover the diverse intellectual capital within your team including stakeholders and identify existing and future innovation opportunities.

Our service is end to end, inclusive and integrated by offering:

  • A consultative and collaborative approach to innovation, identifying hidden business capabilities and opportunities.
  • A structured strategic process with the inclusion of all of the represented groups at the decision making table. 
  • Comprehensive report detailing all insights uncovered with clear and actionable goals. 
  • Business driven solutions aligned to consumer/customer needs.


1. Internal innovation Audit

We will uncover your diverse intellectual capital.

2. External innovation Audit

We will uncover the diverse thoughts, ideas and perspectives.

3. Identify the opportunity

We ensure all possible insights have been uncovered.

4. Define the innovation

We help you generate consumer-oriented business solutions.

5. Engagement and liquidity

Does your innovation create engagement and builds relationships?

6. Develop the strategy

All innovations collected during the process will have clear actionable goals. 

Meet the Innovation on Demand Team

Our team of industry and commercial specialists can support you through a consultative and customised process to address your specific business needs.


Halinka – CEO

Halinka is the founder and CEO of BDC Market Intelligence, with over 20 years experience in Marketing and Market Research. Her technical expertise combined with her marketing skills are valued across both the private and government sectors.

Graham – Advisory Chair

An experienced, successful and recently retired Managing Director (MD) with 40 years of business experience across various FMCG industries, 23 years of which were leading Australia and New Zealand operations of global and locally owned businesses as a MD. 

Paul - GM Analysis & Auditing

Paul's passion for innovation combined with rigorous academic training in marketing, finance, accounting and statistics has been the basis of the development of 'Innovation on Demand'. He brings structured strategic process through his long working history conducting operational audits.

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