Submitted by: Halinka Panzera - 11-May-2018
During a discussion I had last week with a client, the question was raised -" Why are insights important and how should we think about them?" In todays blog I will share with you my answer.
Insights matter because decisions informed by insights are better decisions and are more likely to lead to competitive advantage.
Insights can either be used to support specific decisions or give direction to the best alternative and provide reasons as to why it is the right way to proceed or provide you with a general enhanced understanding of your market, or place in your market, that will benefit your business in general and not related to a specific issue.
The data that a business can access has greatly increased due to social media, in regard to digital marketing and recognition by businesses that they need more information and at more frequent intervals.
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Submitted by: Web Ideas - 15-Mar-2018
Today I want to talk about opportunities for business to implement social entrepreneurial strategies. Obesity and related health issues around diet need to be acknowledged and dealt with in order for business to have consumer credibility.
Documentaries ranging from Supersize Me, which document the effects of fast food on a person’s physical wellbeing to Food Inc which examines corporate farming, have helped to educate the masses in terms of what corporations and their need to make a profit means for our health and wellness, our quality of food and for sustainable business and farming practice.... read more
Submitted by: Web Ideas - 8-Mar-2018
I want to share an article I read today as today is International Womens Day. It is useful because it shows, for your consideration, the categories where we observe pay and wealth inequity between men and women. This inequity need not persist. Governments, businesses and individuals need to be willing to address this issue. The data here shows that women are undervalued at all stages of their working life.... read more
Submitted by: Web Ideas - 5-Mar-2018
CEO’s today work in a very different environment to that of the CEO of yesterday. Today’s business platform is dynamic and rapidly changing. In this short video CEO Ben Verwaayen sums up the Philosophy behind BDCMI's Diversity on demand module. Innovation is necessary and comes from a business that has unlocked its diversity dividend.
Today the top challenge in business is innovation. To innovate requires behavioral change both within the organisation and within the individual. So then how do you create behavioral change, because to do so is a massive undertaking.... read more