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Archive for category: SME's & Entrepreneurs

Obesity and business strategy

Today I want to talk about opportunities for business to implement social entrepreneurial strategies. Obesity and related health issues around diet need to be acknowledged and dealt with in order for business to have consumer credibility.

Documentaries ranging from Supersize Me, which document the effects of fast food on a person’s physical wellbeing to Food Inc which examines corporate farming, have helped to educate the masses in terms of what corporations and their need to make a profit means for our health and wellness, our quality of food and for sustainable business and farming practice.

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Social Entrepreneurs - New motivation in business modeling

The next big idea in business can begin with as little as $27, and thanks to a social entrepreneurial approach people can have access to resourses that were previously unavailable to them.  In my last  blog on this topic I explored how social entrepreneurship was not a fad.  This blog explores how social entrepreneurship is a way for businesses to achieve a competitive advantage.

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Social Entrepreneurship - the new way of doing business

A new breed of entrepreneurs are in town, and they are shaking up the way that business is done and challenging long held assumptions about what businesses role in society is; and in doing so are redefining the role of innovation in the context of this new model. I was recently a panellist for the Young Entrepreneur program, getting down to business and it was a joy to see so many new ideas and such enthusiasm for business from the participants.

Todays topic builds on this and is about the innovation process. Firstly I wanted to explain that innovation happens when you redesign from ground zero.

Sounds too simple? No, not really, it’s all about being willing to start over and learn new ways so real innovation can occur. This involves questioning social assumptions too. Why do things have to be as they are? What can we change so more people can benefit? This is the mentality behind a growing entrepreneurial movement that is known as social entrepreneurship.

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From Stereotypes to Empathy Marketing

I often hear marketers describe consumers utilizing stereotypes in permissible ways. The question that always comes to mind when this occurs is –what are the assumptions that are behind any cliché statements. The media is overrun with very narrow definitions of the target and this has negative effects on consumer engagement. When we become aware that we are using shortcuts we need to look at the ideas the words convey and challenge the assumptions behind them. So be aware when you shortcut conversations/media execution and revert to using simplistic stereotypes.

There are four simple tools to help business people to free their thinking and help you maximize the potential of your campaigns by being empathetic toward rather than ostracizing your target with patronizing language. Here are four easy steps to give you a hand.

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