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Archive for March 2013

Accessing new markets

I have been having discussions with various major manufactures in Australia who are all being lured off shore.

The funny thing about this policy is that they are ignoring two important points.

China wants quality overseas products

The Chinese middle class markets are not necessarily buying their own locally made products (from baby formula to cars) and new supermarkets are being launched in China, that specialise in ONLY imported items.

 China has a very large emerging middle class consumer market

Here I am referring to the approximately 300 million Chinese who are the emerging middle class as of NOW.

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( Posted in: Ceo's Corner | 0 Responses )

Social enterprise and innovation

Todays new business models are set up to make money, but with a twist which adds a new element into the mix. This addition is ‘social meaning’. 

When entrepreneurs create successful businesses that enable them to tackle meaningful social issues, business is not simply used as a means to make money but as a way to enable entrepreneurs to make a difference.  What sits behind today’s video is the added human dimension  that working with a model based on social change brings to our lives and our society.

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