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Archive for July 2013

Pink Power - Media that embraces diversity

"I bought a Jeep", and the ads tag line ‘let nothing hold you back’ is very much inspiring and recognises all potential consumers as part of a viable market. This advertisement whole heartedly embraces pink power.... They also have a wonderful advertisement that features a 70 year old, and it’s a great advertising message that says our product excludes no one. Exclusion as I have previously blogged about is out!!! Social values are about giving everyone an equal chance at the decision making table.

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