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Archive for February 2014

Today’s entrepreneurial spirit

Happiness and meaning are the main drivers behind today’s entrepreneurial spirit. I am speaking in a few weeks, about this topic and my own journey from social entrepreneurs to Global Thought Leader.  In the build up to that, I wanted to share with you some interesting insights about the new skills in today’s business professionals.  

Entrepreneurs around the world have evolved and a new breed of entrepreneurs has emerged, known as social entrepreneurs.  Social entrepreneurs as I have previously blogged about are motivated to use their talent, skills and resources to make a positive impact on the world.  Far from just being an armchair activist, these business people, set up their livelihoods around the premise of making a difference, and as such are bringing immense satisfaction and happiness into their own worlds. 

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VW advertising changed overnight

The true power behind armchair activism is depicted in today’s story, and marketers everywhere need to know that in today’s global environment, movements such as “The Not buying it app,” have far reaching consequence.  This latest example shows how the new Volkswagen advertising that originally did not depict women, was changed overnight to include a female role model/engineer in the advertising.

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