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Archive for May 2014

Call for applications for Inbound Trade Mission

Call for applications for Inbound Trade Mission

Food Innovation Australia Ltd (FIAL), in collaboration with Austrade and State Government Agencies, will be hosting senior buyers from leading, high-end Asian and Middle Eastern supermarket chains, from 10-13 June. This presents a unique opportunity for Australian food and beverage (F&B) companies to capitalise on the high and rapidly growing consumer demand for safe, high quality and convenient foods and beverages in Asia and the Middle East.

Register your interest by 28 May

 

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Insights 101: How to go about survey design the right way

In order to obtain useful insights you have to know how to get the most out of any data you want to collect. To achieve this it is important to use consistent and rigorous sets of questions.     

This starts with ensuring you plan for getting data quality. I get called in to look at companies data bases and you see numbers and address that are out of date, that have missing data, incorrect entries, or duplications. Similarly, in in-house surveys I encounter questions with potential response biases, questions that have no follow up, questions that have no meaning in terms of being designed to produce actionable insights.

 

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Access new markets with success

Access new markets with success

Blog by Ross Hendy – GM Strategy

Trying to manage and drive a business in Australia from a foreign hub is extremely difficult and time consuming. There is only ever so much you can do. Yet changing distributors can be extremely difficult, time consuming and a costly exercise as well. Like any business venture you must commit to driving its success A local Distributor will sell their credentials and say they will act in your best interests, and while they may initially, that energy and passion soon dissipates as they take on board new principals and they lose hunger for your brand and products. This is dangerous territory for you, because the law of diminishing returns would suggest that things will get worse than better. A known fact is that as soon as a Distributor loses confidence in your brand so too does their commitment to drive beyond the difficulties being experienced.

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