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Archive for August 2014
Submitted by: Halinka Panzera - 27-Aug-2014
Many implications arise from a business crisis. Brand equity that has taken years to develop can be wiped out overnight when quality control comes into question. In global markets, issues in other markets too have a impact on local brand status. We have recently worked with global suppliers, and have had to be careful with local strategies, when a global crisis impacted local policy decision making. We saw marketing departments grind to a halt, as innovation and exploration of global market opportunities, could no longer be carried out, until the dust had settled from crises in other markets that had impacted local trading decision making.... read more
Submitted by: Halinka Panzera - 5-Aug-2014
I have written on this topic before, but in light of the response wanted to share another similar story. That is to reinforce that a glass ceiling isn’t just something that stops woman’s progress. Both men and women will find themselves not being able to move up the corporate ladder for no explicit reason. This is the definition of a Glass Ceiling.... read more