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Archive for December 2015

Disruptive innovation- a case study


Ray Anderson introduces himself as a husband, a father and a grandfather. He defines himself primarily in relationship to others. He understands the importance of personal and social connectedness. The danger for a company’s leadership is in the gap between people’s personal and societal needs and the responsibility to drive profit as CEO’s are required to do. Companies therefore need to do both, by embracing models for improving social and environmental welfare as well as creating growth. Changing to survive is only understood as leaders put short term profit motives in the broader social perspective.

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( Posted in: Ceo's Corner | 0 Responses )