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Archive for June 2016

From Stereotypes to Empathy Marketing

I often hear marketers describe consumers utilizing stereotypes in permissible ways. The question that always comes to mind when this occurs is –what are the assumptions that are behind any cliché statements. The media is overrun with very narrow definitions of the target and this has negative effects on consumer engagement. When we become aware that we are using shortcuts we need to look at the ideas the words convey and challenge the assumptions behind them. So be aware when you shortcut conversations/media execution and revert to using simplistic stereotypes.

There are four simple tools to help business people to free their thinking and help you maximize the potential of your campaigns by being empathetic toward rather than ostracizing your target with patronizing language. Here are four easy steps to give you a hand.

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