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Archive for June 2017

Gamification meets social entrepreneurship

Games for Change is an organisation dedicated to creating digital games for social change, creating games focused on social issues to bring about awareness of important issues and bring about social change. For instance the Half the Sky Movement raises awareness and funds to empower women across the world. An important adaptation of gamification is to further social involvement. The three principles of this new form of gamification, which I refer to as the three i’s: Involve, Impact, Inspire.

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Brand Australia - are we there yet?

 

Over the last few weeks I have been in meetings with innovation companies, ranging from science based organisations, educational institutions to government agencies.  The common thread in all of these discussions has been what does the business landscape in the future look like?  And how is Australian placed in terms of developing its unique selling proposition (USP) globally.  The key question being asked is - what does brand Australia really look like?  To begin we need to shift our focus from just a country rich in resources - a commodity trader to a player on the global scale that has something others might aspire to experiencing.  Mining and commodity exporting as lucrative as it is, just isn’t sexy.  So what is uniquely Australian that is?

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