Obesity and business strategy

Today I want to talk about opportunities for business to implement social entrepreneurial strategies. Obesity and related health issues around diet need to be acknowledged and dealt with in order for business to have consumer credibility.

Documentaries ranging from Supersize Me, which document the effects of fast food on a person’s physical wellbeing to Food Inc which examines corporate farming, have helped to educate the masses in terms of what corporations and their need to make a profit means for our health and wellness, our quality of food and for sustainable business and farming practice.

There are many myths about food, where it comes from and how much fresh quality food actually costs.

These myths are perpetuated by distributors, retailers and corporations in the form of media messages that pertain to their products being convenient and packed with the essential energy ingredients.  Traditionally companies have not been motivated to provide the full facts, witness difficulty in attempts to improve food labeling requirements.

So many consumers, in fact a generation of consumers have often surprised me with blatant urban myths that frame the cost of food as expensive.  Energy dense foods although loaded with cheap ingredients sweeteners and fat, and chemical additives, are far more expensive per kilo and when you compare what that provide the body in terms of its requirements- they lack nutrients, are full of ‘energy’ and contribute to obesity and first world malnutrition.

I won’t take away Jamie’s thunder, I will post at a later date his full talk, but for now I will just whet your appetite. Change is a-coming and note how Jamie uses his Food Revolution to confront business about its role in world health