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Authenticity

Gamification meets social entrepreneurship

Games for Change is an organisation dedicated to creating digital games for social change, creating games focused on social issues to bring about awareness of important issues and bring about social change. For instance the Half the Sky Movement raises awareness and funds to empower women across the world. An important adaptation of gamification is to further social involvement. The three principles of this new form of gamification, which I refer to as the three i’s: Involve, Impact, Inspire.

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Closet marketing and what happens when the MD comes out!

 

Many business professionals are in the closet, and when they emerge- their coming out can be supported by consumers, and so today’s video is a great example of why we authentic business policy to begin with.  We need to making a positive difference, in all that we do.  Jeff Novick- ex Marketing director of Kraft foods utilised his profile very effectively.  I’ve included a summation of Jeff Novick’s advice in understanding food labels.

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From face book to social activism Using gamification to build your social platform authentically.

Case study: Unilever and Face book present Waterworks

In a previous blog I spoke about where good ideas came from. Coffee houses and salon culture were historically places of innovation where people came together to exchange ideas .  What we see today is the reemergence of global voices with the development of  modern day social media tools, which once again allow a broad range of people to come together to discuss ideas.  What is interesting to me as a researcher is that ideas on social media platforms are so different to what is being spoken about in board rooms and in politics, so much so that the natural reaction of many is to dismiss it as ‘left of field.’

Yet because sharing in social networking applications is social by design, it leads to the creation of communities. These communities now have the power to interact, share ideas and create a cohesive voice that is being heard by an ever-increasing group of businesses who are savvy to the opportunity that is being presented to them.

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Top ten attributes of a successful entrepreneur

As a serial entrepreneur who commenced my first venture at 11 years of age, with two start up’s to my name, I am often asked what it takes to be a good entrepreneur.  In today’s blog I will answer that question.  The attached video features my latest show reel, which shows the diversity of the types of things that I do.  The key message is building a social based business on the premises of what is the legacy  you want to leave behind.  All Entrepreneurs are social by nature, we really do give back to the community;  we employ staff, create products and services that were never there before and we love working.

Entrepreneurs have many positive characteristics.  Here is my list of  Top 10 qualities / attributes that makes for a successful entrepreneur.

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