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Be Dinosaur Thinking Aware

New models for customer engagement

https://money.cnn.com/video/news/2018/08/10/citi-exec-talk-straight----but-do-it-with-empathy.cnnmoney/index.html

Using a diverse approach in finding solutions then creating something new that works, is a good description of the model some companies are beginning to use to establish a market edge. There are many emerging problems that need to be dealt with in the current economic climate and a divese approach gives us more possible solutions.

Companies are working to develop expressions of social responsibility by creating approaches that motivate and allow people to shift to more sustainable behaviours. By identifying behaviours needing to be changed and alternative behaviours to be adopted, a company can create a lot of social goodwill that can be translated into brand loyalty.

In the case study; Unilever asks "what stops people from adopting the new behaviour?" "what can get them to start?" and then "what can get people to stick with the new behaviour?"

... read more