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Submitted by: Halinka Panzera - 4-Feb-2014
The true power behind armchair activism is depicted in today’s story, and marketers everywhere need to know that in today’s global environment, movements such as “The Not buying it app,” have far reaching consequence. This latest example shows how the new Volkswagen advertising that originally did not depict women, was changed overnight to include a female role model/engineer in the advertising.... read more