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Disruptive on Demand

The birth of a new idea

Historically ideas were born in coffee houses and salons; where a greater range of the population had access to the conversation table.  This free form allowed not only a diversity of participation, but also the collision of hunches – giving them the impetus to become fully formed ideas.  Ideas have the space to interact with other ideas, to form newer and better ideas. 

Success in idea generation is about finding new ways to connect with people who have the missing pieces.  Breakthrough ideas don’t come in a moment of inspiration but take time to evolve after spending much time in the background gestating.  Refined, over time, and improved by collisions with other ideas breakthroughs occur. Therefore in designing innovative platforms new approaches that include new voices and different perspectives are needed to create systems to make ideas come together.

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Disruptive innovation- a case study

 

Ray Anderson introduces himself as a husband, a father and a grandfather. He defines himself primarily in relationship to others. He understands the importance of personal and social connectedness. The danger for a company’s leadership is in the gap between people’s personal and societal needs and the responsibility to drive profit as CEO’s are required to do. Companies therefore need to do both, by embracing models for improving social and environmental welfare as well as creating growth. Changing to survive is only understood as leaders put short term profit motives in the broader social perspective.

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( Posted in: Ceo's Corner | 0 Responses )

Sustainable corporations: Case study Ray Anderson

Ray Anderson set himself a goal, to take nothing from the earth that the earth could not naturally renew. How was he going to implement that goal?  An important milestone occurred in engaging with his customers and his own sense of social responsibility. A willingness to listen to customers’ questions, questions never heard before. ”What’s your company doing for the environment?” 

He had no answers so he assembled an international task force to assess company’s environmental position.  He recognised the damage industrialisation is doing and wanted to make his company sustainable.

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( Posted in: Ceo's Corner | 0 Responses )

Disruptive innovation- a sustainable food production model case study

Further to my blog on local food sourcing and health where I referred to consumer’s growing interest in local food and sustainable food choices. I touched on farming methods that are good examples of new models for food production, models that are beginning to be embraced around the world by business and agriculture alike.   New models which hold to the belief that we need to leave the world in a better place than the way we found it.  This belief is not just some airy fairy principle, it makes social sense and it makes money sense. This modeling has diversity principals at its very core. Innovation is an important component as are its social values that provide meaning to people in their day to day lives, whether farmer or businessperson, and models which are in keeping with THEKEY2 Biodiversity Model principals.

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