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Submitted by: Halinka Panzera - 5-Aug-2015
Case study: Unilever and Face book present Waterworks
In a previous blog I spoke about where good ideas came from. Coffee houses and salon culture were historically places of innovation where people came together to exchange ideas . What we see today is the reemergence of global voices with the development of modern day social media tools, which once again allow a broad range of people to come together to discuss ideas. What is interesting to me as a researcher is that ideas on social media platforms are so different to what is being spoken about in board rooms and in politics, so much so that the natural reaction of many is to dismiss it as ‘left of field.’
Yet because sharing in social networking applications is social by design, it leads to the creation of communities. These communities now have the power to interact, share ideas and create a cohesive voice that is being heard by an ever-increasing group of businesses who are savvy to the opportunity that is being presented to them.... read more