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Our newsletter is designed to keep you in the loop of current issues to keep you learning and applying these insights into your work place problem solving.

 

 

 

 

 

 

Health

Obesity and business strategy

Today I want to talk about opportunities for business to implement social entrepreneurial strategies. Obesity and related health issues around diet need to be acknowledged and dealt with in order for business to have consumer credibility.

Documentaries ranging from Supersize Me, which document the effects of fast food on a person’s physical wellbeing to Food Inc which examines corporate farming, have helped to educate the masses in terms of what corporations and their need to make a profit means for our health and wellness, our quality of food and for sustainable business and farming practice.

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Responsible marketing and managing social media to build brands

 

Soft drinks are a widespread part of many diets, obtainable in a range of flavours and marketed to both children and adults alike.  BDCMI have an extensive history of insights into the beverage category, seeing the growth of coffee over tea in the Australia, wine over beer, and the emerging cider culture as consumers and companies alike navigate new paths. 

Business seeks to understand what defined the historical changes, what made drinking water cool, how we moved to consuming soft drinks at breakfast.  Marketers need to know what to remove or to add to add value.

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Sustainable business models that are not price driven

Many implications arise from a business crisis. Brand equity that has taken years to develop can be wiped out overnight when quality control comes into question. In global markets, issues in other markets too have a impact on local brand status. We have recently worked with global suppliers, and have had to be careful with local strategies, when a global crisis impacted local policy decision making. We saw marketing departments grind to a halt, as innovation and exploration of global market opportunities, could no longer be carried out, until the dust had settled from crises in other markets that had impacted local trading decision making.

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Happiness - business policy and leadership

Happiness has been used as a marketing tool,  to connect with consumers.  In today’s market place, happiness cannot be marketed in the fickle ways of the past, but need to be developed to ensure a long term sound policy that really does change the way we feel. 

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