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Health and Wellness

Responsible marketing and managing social media to build brands


Soft drinks are a widespread part of many diets, obtainable in a range of flavours and marketed to both children and adults alike.  BDCMI have an extensive history of insights into the beverage category, seeing the growth of coffee over tea in the Australia, wine over beer, and the emerging cider culture as consumers and companies alike navigate new paths. 

Business seeks to understand what defined the historical changes, what made drinking water cool, how we moved to consuming soft drinks at breakfast.  Marketers need to know what to remove or to add to add value.

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