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Submitted by: Halinka Panzera - 14-Feb-2018
The myth that sex sells has been a favoured topic of mine. It always draws a big crowd.
It amuses me as to how many myths we have in society and how many people consider them to be factual. So my myth bunking series is always fun and an easy way to get people to look at the world in new ways.
... read more
Submitted by: Halinka Panzera - 28-Nov-2014
As a serial entrepreneur who commenced my first venture at 11 years of age, with two start up’s to my name, I am often asked what it takes to be a good entrepreneur. In today’s blog I will answer that question. The attached video features my latest show reel, which shows the diversity of the types of things that I do. The key message is building a social based business on the premises of what is the legacy you want to leave behind. All Entrepreneurs are social by nature, we really do give back to the community; we employ staff, create products and services that were never there before and we love working.
Entrepreneurs have many positive characteristics. Here is my list of Top 10 qualities / attributes that makes for a successful entrepreneur.... read more
Submitted by: Halinka Panzera - 14-Mar-2014
Marketers around the world take note- inequity sucks!!!
When I see videos like this are posted with women making fun of the outdated stereotypical imagery – I think to myself- Marketers beware.
Today’s video makes light of the ‘happy housewife.’ This video challenges the myth of the angry ‘older’ feminists, today’s feminist are young, savvy, computer literate and use their business and technology skills to create powerful messages that can be easily shared on social media. There are actively taking down your brand and imagery and its best you don’t leave your marketing in their hands! Is your business ready for this latest wave in the feminist movement?... read more