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Insights 101

So much data but are we making better decisions?

During a discussion I had last week with a client, the question was raised -" Why are insights important and how should we think about them?"  In todays blog I will share with you my answer.

 Insights matter because decisions informed by insights are better decisions and are more likely to lead to competitive advantage.

Insights can either be used to support specific decisions or give direction to the best alternative and provide reasons as to why it is the right way to proceed or provide you with a general enhanced understanding of your market, or place in your market, that will benefit your business in general and not related to a specific issue.

The data that a business can access has greatly increased due to social media, in regard to digital marketing and recognition by businesses that they need more information and at more frequent intervals.

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