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Insights on Demand

Corporate transformation

CEO’s today work in a very different environment to that of the CEO of yesterday.  Today’s business platform is dynamic and rapidly changing.  In this short video CEO Ben Verwaayen sums up the Philosophy behind BDCMI's Diversity on demand module. Innovation is necessary and comes from a business that has unlocked its diversity dividend.  

Today the top challenge in business is innovation. To innovate requires behavioral change both within the organisation and within the individual. So then how do you create behavioral change, because to do so is a massive undertaking.

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( Posted in: Ceo's Corner | 0 Responses )

A case study on positive change

BDCMI has a long history of working with both Government and private companies on environmental and sustainable strategy development.   The following case study is showcasing one of our client’s relevant achievements in this field.  

Villawood is a small player in a market that is dominated by large multinationals.  In order to carve out a niche, Villawood really needs to differentiate its product offer to stand out against bigger players who compete on price.  

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Social Entrepreneurship - the new way of doing business

A new breed of entrepreneurs are in town, and they are shaking up the way that business is done and challenging long held assumptions about what businesses role in society is; and in doing so are redefining the role of innovation in the context of this new model. I was recently a panellist for the Young Entrepreneur program, getting down to business and it was a joy to see so many new ideas and such enthusiasm for business from the participants.

Todays topic builds on this and is about the innovation process. Firstly I wanted to explain that innovation happens when you redesign from ground zero.

Sounds too simple? No, not really, it’s all about being willing to start over and learn new ways so real innovation can occur. This involves questioning social assumptions too. Why do things have to be as they are? What can we change so more people can benefit? This is the mentality behind a growing entrepreneurial movement that is known as social entrepreneurship.

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From Stereotypes to Empathy Marketing

I often hear marketers describe consumers utilizing stereotypes in permissible ways. The question that always comes to mind when this occurs is –what are the assumptions that are behind any cliché statements. The media is overrun with very narrow definitions of the target and this has negative effects on consumer engagement. When we become aware that we are using shortcuts we need to look at the ideas the words convey and challenge the assumptions behind them. So be aware when you shortcut conversations/media execution and revert to using simplistic stereotypes.

There are four simple tools to help business people to free their thinking and help you maximize the potential of your campaigns by being empathetic toward rather than ostracizing your target with patronizing language. Here are four easy steps to give you a hand.

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