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Our newsletter is designed to keep you in the loop of current issues to keep you learning and applying these insights into your work place problem solving.

 

 

 

 

 

 

Lead Like a Woman

It pays to have women at the top

I want to share an article I read today as today is International Womens Day. It is useful because it shows, for your consideration, the categories where we observe pay and wealth inequity between men and women.  This inequity need not persist. Governments, businesses and individuals need to be willing to address this issue.  The data here shows that women are undervalued at all stages of their working life.

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( Posted in: Change Agents/HR | 0 Responses )

Debunking the myth that sex sells

 

The myth that sex sells has been a favoured topic of mine.  It always draws a big crowd. 

It amuses me as to how many myths we have in society and how many people consider them to be factual.  So my myth bunking series is always fun and an easy way to get people to look at the world in new ways.

 

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Inequity sucks!

Marketers around the world take note- inequity sucks!!!

When I see videos like this are posted with women making fun of the outdated stereotypical imagery – I think to myself- Marketers beware.  

Today’s video makes light of the ‘happy housewife.’  This video challenges the myth of the angry ‘older’ feminists, today’s feminist are young, savvy, computer literate and use their business and technology skills to create powerful messages that can be easily shared on social media.   There are actively taking down your brand and imagery and its best you don’t leave your marketing in their hands!  Is your business ready for this latest wave in the feminist movement?

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