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Sustainable corporations: Case study Ray Anderson

Ray Anderson set himself a goal, to take nothing from the earth that the earth could not naturally renew. How was he going to implement that goal?  An important milestone occurred in engaging with his customers and his own sense of social responsibility. A willingness to listen to customers’ questions, questions never heard before. ”What’s your company doing for the environment?” 

He had no answers so he assembled an international task force to assess company’s environmental position.  He recognised the damage industrialisation is doing and wanted to make his company sustainable.

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( Posted in: Ceo's Corner | 0 Responses )