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Marketing to Women

It pays to have women at the top

I want to share an article I read today as today is International Womens Day. It is useful because it shows, for your consideration, the categories where we observe pay and wealth inequity between men and women.  This inequity need not persist. Governments, businesses and individuals need to be willing to address this issue.  The data here shows that women are undervalued at all stages of their working life.

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Selling to Women - The car market recognises Pink Power

Selling to Women - The car market recognises Pink Power

Business is starting to realise that women make the majority of consumer purchases. In reaching out to women companies need to address their concerns.

But be careful not to stereotype.

What establishes sales credibility with any group you want to appeal to, is your ability to reflect your audience. If you want to sell to women have women in your sales force and not just one or two women.

Sales are about bonding and empathy and sharing common experiences with the customer. You stand to gain a lot in credibility and relevance if you can reflect a shared set of values.

You cannot communicate to your target audience if they feel you misunderstand them. Selling is as much about relationships as it is about price and product knowledge.

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