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Pricing Models

Sustainable business models that are not price driven

Many implications arise from a business crisis. Brand equity that has taken years to develop can be wiped out overnight when quality control comes into question. In global markets, issues in other markets too have a impact on local brand status. We have recently worked with global suppliers, and have had to be careful with local strategies, when a global crisis impacted local policy decision making. We saw marketing departments grind to a halt, as innovation and exploration of global market opportunities, could no longer be carried out, until the dust had settled from crises in other markets that had impacted local trading decision making.

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