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Submitted by: Halinka Panzera - 12-Dec-2015
Ray Anderson introduces himself as a husband, a father and a grandfather. He defines himself primarily in relationship to others. He understands the importance of personal and social connectedness. The danger for a company’s leadership is in the gap between people’s personal and societal needs and the responsibility to drive profit as CEO’s are required to do. Companies therefore need to do both, by embracing models for improving social and environmental welfare as well as creating growth. Changing to survive is only understood as leaders put short term profit motives in the broader social perspective.... read more
Submitted by: Halinka Panzera - 5-Sep-2014
Ray Anderson set himself a goal, to take nothing from the earth that the earth could not naturally renew. How was he going to implement that goal? An important milestone occurred in engaging with his customers and his own sense of social responsibility. A willingness to listen to customers’ questions, questions never heard before. ”What’s your company doing for the environment?”
He had no answers so he assembled an international task force to assess company’s environmental position. He recognised the damage industrialisation is doing and wanted to make his company sustainable.... read more