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Social Entrepreneurs

Obesity and business strategy

Today I want to talk about opportunities for business to implement social entrepreneurial strategies. Obesity and related health issues around diet need to be acknowledged and dealt with in order for business to have consumer credibility.

Documentaries ranging from Supersize Me, which document the effects of fast food on a person’s physical wellbeing to Food Inc which examines corporate farming, have helped to educate the masses in terms of what corporations and their need to make a profit means for our health and wellness, our quality of food and for sustainable business and farming practice.

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Gamification meets social entrepreneurship

Games for Change is an organisation dedicated to creating digital games for social change, creating games focused on social issues to bring about awareness of important issues and bring about social change. For instance the Half the Sky Movement raises awareness and funds to empower women across the world. An important adaptation of gamification is to further social involvement. The three principles of this new form of gamification, which I refer to as the three i’s: Involve, Impact, Inspire.

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Social Entrepreneurship - the new way of doing business

A new breed of entrepreneurs are in town, and they are shaking up the way that business is done and challenging long held assumptions about what businesses role in society is; and in doing so are redefining the role of innovation in the context of this new model. I was recently a panellist for the Young Entrepreneur program, getting down to business and it was a joy to see so many new ideas and such enthusiasm for business from the participants.

Todays topic builds on this and is about the innovation process. Firstly I wanted to explain that innovation happens when you redesign from ground zero.

Sounds too simple? No, not really, it’s all about being willing to start over and learn new ways so real innovation can occur. This involves questioning social assumptions too. Why do things have to be as they are? What can we change so more people can benefit? This is the mentality behind a growing entrepreneurial movement that is known as social entrepreneurship.

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What makes a good entrepreneur?

As a serial entrepreneur I commenced my first venture at 11 years of age and since then I have two start up’s to my name.  I am often asked what it takes to be a good entrepreneur, so in today’s blog I will attempt  to answer that question.  The attached video is a great addition as it really talks to what it takes to survive using three case studies.  The key message is building what you want to leave behind.  All Entrepreneurs are social by nature, we really do give back to the community; we employ staff, we create products and services that didn't previously exist and we love working.

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