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Submitted by: Halinka Panzera - 14-Feb-2018
The myth that sex sells has been a favoured topic of mine. It always draws a big crowd.
It amuses me as to how many myths we have in society and how many people consider them to be factual. So my myth bunking series is always fun and an easy way to get people to look at the world in new ways.
... read more
Submitted by: Halinka Panzera - 14-Mar-2014
Marketers around the world take note- inequity sucks!!!
When I see videos like this are posted with women making fun of the outdated stereotypical imagery – I think to myself- Marketers beware.
Today’s video makes light of the ‘happy housewife.’ This video challenges the myth of the angry ‘older’ feminists, today’s feminist are young, savvy, computer literate and use their business and technology skills to create powerful messages that can be easily shared on social media. There are actively taking down your brand and imagery and its best you don’t leave your marketing in their hands! Is your business ready for this latest wave in the feminist movement?... read more
Submitted by: Halinka Panzera - 18-Jun-2013
Women across the globe are standing up and being counted IN to address inequality.
Programs and apps are the latest wave of technology driven innovations that are helping to inform consumers of all the business strategies within the four walls of large corporations, empowering consumers to have a voice and to be heard.... read more