Access new markets with success

Access new markets with success

Blog by Ross Hendy – GM Strategy

Trying to manage and drive a business in Australia from a foreign hub is extremely difficult and time consuming. There is only ever so much you can do. Yet changing distributors can be extremely difficult, time consuming and a costly exercise as well. Like any business venture you must commit to driving its success A local Distributor will sell their credentials and say they will act in your best interests, and while they may initially, that energy and passion soon dissipates as they take on board new principals and they lose hunger for your brand and products. This is dangerous territory for you, because the law of diminishing returns would suggest that things will get worse than better. A known fact is that as soon as a Distributor loses confidence in your brand so too does their commitment to drive beyond the difficulties being experienced.

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Social enterprise thinking in action

The future is about transforming old practices and making new ones viable. This business model is set up based on one man's search for meaning, and shows how his trip to Australia changed his life forever. ... read more

Inequity sucks!

Marketers around the world take note- inequity sucks!!!

When I see videos like this are posted with women making fun of the outdated stereotypical imagery – I think to myself- Marketers beware.  

Today’s video makes light of the ‘happy housewife.’  This video challenges the myth of the angry ‘older’ feminists, today’s feminist are young, savvy, computer literate and use their business and technology skills to create powerful messages that can be easily shared on social media.   There are actively taking down your brand and imagery and its best you don’t leave your marketing in their hands!  Is your business ready for this latest wave in the feminist movement?

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Understanding the true supply chain and Commercial costs of Business in Australia

 

Today's Blog- by our GM Strategy- Ross Hendy

As a foreign organisation wanting to trade in Australia, it is critically important you understand the true costs of business in this market, be it from a supply chain perspective and in terms of commercial negotiation and investment. The margin chain in Australia at all levels is always looking to extract greater profit from your business offering. It goes without saying that this has the impact of stretching your brands ability to compete effectively in this region. 

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