Submitted by: Halinka Panzera - 5-Jun-2013
Corporate culture will not change by simply including women, what is needed is progressive leadership. For the diversity dividend to be delivered you need to ensure that your company culture fosters diversity of thought too.
There are many pressures in corporate life and enough to do without seeking to change the culture.
But it becoming more apparent that for a company to thrive their must be diversity in thought. To hire women per se is only the begining.... read more
Submitted by: Halinka Panzera - 26-May-2013
Innovation in the boardrooms needs to be encouraged, and new voices need to be introduced. The appointment of more women would be an obvious place to start. The game has changed and the real impact of inclusion will be in transforming businesses so they perform better.
Business in Australia is becoming aware of the benefits of the diversity dividend. Getting women on boards that think and behave like men won’t give us anything new; the impact will be made by boards that have a culture of inclusion and can engage in developing innovative policy removed from group think.... read more
Submitted by: Halinka Panzera - 24-May-2013
Business is starting to realise that women make the majority of consumer purchases. In reaching out to women companies need to address their concerns.
But be careful not to stereotype.
What establishes sales credibility with any group you want to appeal to, is your ability to reflect your audience. If you want to sell to women have women in your sales force and not just one or two women.
Sales are about bonding and empathy and sharing common experiences with the customer. You stand to gain a lot in credibility and relevance if you can reflect a shared set of values.
You cannot communicate to your target audience if they feel you misunderstand them. Selling is as much about relationships as it is about price and product knowledge.... read more
Submitted by: Halinka Panzera - 20-May-2013
Collaborative efforts to create locally based and self reliant food economies exist in various forms. Locavores are one such group comprising a food movement that challenges people to eat food grown in their local area. This is one way to lessen the impact of pollution and global warming as well as dealing with the problems and the costs of large monoculture farming. Its philosophy enables people in the community to support family farms while keeping money local. But individuals can’t do it on their own... read more