Top ten attributes of a successful entrepreneur

As a serial entrepreneur who commenced my first venture at 11 years of age, with two start up’s to my name, I am often asked what it takes to be a good entrepreneur.  In today’s blog I will answer that question.  The attached video features my latest show reel, which shows the diversity of the types of things that I do.  The key message is building a social based business on the premises of what is the legacy  you want to leave behind.  All Entrepreneurs are social by nature, we really do give back to the community;  we employ staff, create products and services that were never there before and we love working.

Entrepreneurs have many positive characteristics.  Here is my list of  Top 10 qualities / attributes that makes for a successful entrepreneur.

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Armchair activism and consumerism

The importance of corporations espousing social values as part of their business policy gives companies an opportunity to make a positive impact.  Responsible behaviour today is more transparent than in previous times. Todays video shows how social media provides the opportunity for consumers and activists to engage with a company. 

Single-minded profit-only motives for business are a thing of the past. Social and personal cohesive strategies can be put in place that minimise a company’s negative impact, and instead provide a positive contribution to the world. This means that good will and sales are achieved as the result of adhering to higher social goals. Social media can then reinforce these goals and consumers can participate and see the progression of these goals.

Apple, it seems, has a lot to learn and could take a lessons from Unilever's CEO Paul Polman. He understands that being in tune to the consumer’s higher ethical needs as well as their social needs is good for business. The outcome is that shareholders and all other key stakeholders will be rewarded as an inevitable consequence of doing the right thing.  Sustainable business policy does not come at the cost of business philosophy.

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Sustainable corporations: Case study Ray Anderson

Ray Anderson set himself a goal, to take nothing from the earth that the earth could not naturally renew. How was he going to implement that goal?  An important milestone occurred in engaging with his customers and his own sense of social responsibility. A willingness to listen to customers’ questions, questions never heard before. ”What’s your company doing for the environment?” 

He had no answers so he assembled an international task force to assess company’s environmental position.  He recognised the damage industrialisation is doing and wanted to make his company sustainable.

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Sustainable business models that are not price driven

Many implications arise from a business crisis. Brand equity that has taken years to develop can be wiped out overnight when quality control comes into question. In global markets, issues in other markets too have a impact on local brand status. We have recently worked with global suppliers, and have had to be careful with local strategies, when a global crisis impacted local policy decision making. We saw marketing departments grind to a halt, as innovation and exploration of global market opportunities, could no longer be carried out, until the dust had settled from crises in other markets that had impacted local trading decision making.

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