Understanding Market Diversification


This 30 minute interactive tutorial hosted by Halinka Panzera CEO of BDC Market Intelligence will assist you in understanding market diversification. It has been designed to get you thinking about all the domestic opportunities that exist to diversify your business to deliver growth and reduce risk. We recommend that you attend future workshops hosted by FIAL and run by our industry experts to further build on your knowledge, skills and confidence in the topics outlined in this online tutorial.

There are three chapters presented by 3 industry experts who take you through:

  1. Market Diversification - presented by Peter Huskins, Shopability
  2. Food Service Growth Strategy - presented by John Day, Shopability
  3. Retail Growth Strategy - presented by Peter Cushman, Dynamic Retail Solutions